Blast Campaign Brief
March - May 2026

A fresh start for your dog's bowl.

Spring is a natural reset moment. If your dog has been on the same food all winter, this is a good time to think about what's actually in the bowl.

Shepherd Boy Farms freeze-dries everything in-house - real meat, real organs, real produce. No fillers, no synthetic add-backs. Just real food, preserved at peak nutrition.

Start with our Classic Blend Topper - pour it over any food to add an immediate nutrition boost. Or go straight to one of our full recipes. Every bag is made the same way, in our facility right here in Indiana.

Not all pet food is created equal.

Most pet food is cooked at temperatures that break down the nutrients your dog needs. What gets left behind gets sprayed back on - synthetic vitamins and minerals your dog's body wasn't built to process the same way.

Freeze-drying works differently. We freeze the ingredients first, then remove moisture through vacuum pressure at low temperatures. The proteins, enzymes, and amino acids stay intact. No synthetic add-backs. No fillers.

The result rehydrates into something close to what nature intended - with a 2-year shelf life and no refrigeration needed until opened.

Start here: Classic Blend Topper.

If you haven't tried our Classic Blend Topper yet, this is where we'd start. Pour it over any food - kibble, raw, or one of our full recipes - and it adds a layer of freeze-dried nutrition your dog will want every single time.

It's our most reordered product. Simple to use, easy to store, and made with the same whole ingredients as everything else we make. No prep required - just pour and serve.

For dogs still on kibble, it's the easiest way to start adding real nutrition without changing their whole routine.

Ready to branch out?

If your dog has been eating the same protein for a while - or if they have a sensitivity to chicken or beef - novel proteins are worth exploring.

A protein your dog has never been exposed to is less likely to trigger a reaction. Our Alligator Recipe, Rabbit Feast, and Venison options are single-protein, freeze-dried, and made the same way as everything else in our lineup.

Alligator is a true novel protein - most dogs have never encountered it, which makes it an ideal starting point for elimination diets. Rabbit and venison are great for dogs that need something leaner, with a different amino acid profile than the standard chicken-and-beef rotation.

Puppies deserve real food too.

Today is National Puppy Day (March 23). Whether you have a puppy or a dog who has been around the block a few times, the foundation matters.

Freeze-dried raw works for all life stages. It's formulated to give your dog the nutrients they'd get from real food - in a form that's easy to prepare and simple to store. For puppies especially, starting with real whole ingredients sets the right foundation early.

Our Chicken Recipe is where most pet parents start. It's approachable, easy to transition to, and pairs well with our single-ingredient treats for training.

For life stage-specific portion sizes, refer to the feeding guidelines on each bag.

Coat season is here.

Spring means shedding season. What your dog eats directly affects the health of their coat and skin - and fish proteins are one of the best dietary sources of omega-3 fatty acids, the kind that support a healthy, shiny coat from the inside out.

Our Fish Medley and Minnows are single-protein, freeze-dried, and a natural addition to any dog's spring rotation. Fish Medley works as a complete meal. Minnows are a small-format, crunchy option that's easy to add as a topper or treat.

For cats, our Fish Recipe is built the same way - real fish, formulated for what cats specifically need.

You clearly love it. Lock in the savings.

If you've ordered the same product more than once, Subscribe and Save is worth a look.

Here's how it works: 15% off every delivery. Choose your frequency - every 2, 4, 6, or 8 weeks. Skip a delivery anytime you need to. Cancel whenever you want - no minimums, no lock-in.

Log in to your account, head to the subscription settings, and your discount applies automatically from the next delivery forward.

Don't take our word for it.

Our customers are better at selling Shepherd Boy Farms than we are.

Better coats after three weeks. A picky eater that finally cleaned the bowl. A dog with chronic skin issues who stopped scratching. A senior dog who started acting years younger. These aren't cherry-picked - they're what happens when you feed a dog real food.

We hold a 4.8-star average across hundreds of reviews. Every review is from a real customer - no incentives, no games.

Complete the bowl.

If you're already feeding one of our full recipes, this is the natural next step.

Our Classic Blend Topper pours over any meal and adds a layer of freeze-dried nutrition your dog will want every single time. Our Golden Blend Topper adds a different nutrient profile - great for rotation.

For training - or just because - our single-ingredient treats are exactly what they sound like. Chicken Hearts. Chicken Breast. Minnows. One ingredient, freeze-dried, nothing else. Same whole ingredients, same Indiana facility, same process. Just a different format.

The questions everyone asks.

How do I prepare it?
Add warm water, wait 2 minutes, serve. Or feed dry - both work.

How do I store it?
Sealed, cool, dry place. 2-year shelf life, no refrigeration needed until opened.

Can I mix it with kibble?
Yes. A gradual transition works best - refer to the 7-day guide in your post-purchase email.

How much should I feed?
Every recipe is a little different - refer to the guidelines on your bag.

Questions we haven't answered? Hit reply. A real person reads every email.

Today is your pet's day.

April 11 was National Pet Day. We'd argue every day is - but we'll take the excuse to celebrate.

You chose freeze-dried raw for your pet because you care about what goes in the bowl. We make it because we care about the same thing. Ten years in, and that hasn't changed.

If you've been thinking about trying something new - a novel protein, a topper for their current food, or our cat food for your other pet - today's a good day to do it.

Thank you for trusting us with your dog's health.

Your cat might be wondering where their freeze-dried dinner is.

We make cat food too.

Same whole ingredients. Same Indiana facility. Same freeze-drying process. Just formulated for what cats specifically need - higher protein ratios, the right amino acid profile, no plant-heavy filler.

Four recipes: Beef, Chicken, Pork, and Fish. Real protein, freeze-dried, nothing synthetic added back. If your cat is eating kibble while your dog gets the good stuff, that's a problem we can fix.

Food you can actually pronounce.

Every ingredient we use has a name you can recognize. Beef. Chicken. Salmon. Sweet potato. Blueberry.

We source our meats in the USA. Our produce is organic. There are no synthetic vitamins, no flavor enhancers, no ingredients added to make up for what processing destroyed.

We freeze-dry instead of cook because cooking breaks down the nutrients we're trying to preserve. The label on every bag says exactly what's inside - nothing more.

This Earth Day, feed your pet food that's as honest as the ingredients it's made from.

Treats worth working for.

Our treats are exactly what they sound like - one ingredient, freeze-dried, nothing else.

Chicken Hearts: High protein, dogs love them, easy to break into small pieces for training.

Chicken Breast: Lean, clean, a versatile training reward at any size.

Beef Liver: Rich and nutrient-dense - a little goes a long way.

Minnows: Small, crunchy, loaded with omega-3s. Great for cats too.

No fillers. No by-products. No synthetic preservatives. The ingredient list is one word.

This one's for you.

You're getting this email because you're one of our best customers. Ashton and the team genuinely appreciate that.

As a VIP customer, here's a 10% discount as our way of saying thank you. Use code VIP10 at checkout.

You also get early access to new products before they go public, and a direct line to our team anytime you have a question or need something.

You chose a family-owned operation in Indiana over the corporate brands with the fancy marketing. That means something to us. Thank you for being part of this.

We miss you.

It's been a while. We hope your dog is doing well.

We're still making the same food, the same way, in our facility in Greensburg, Indiana. If it was working for your dog before, it's still here.

Here's 15% off your next order. The code below is unique to you and good for 14 days. No hoops, no minimum order.

If something wasn't right last time, hit reply and tell us. We read every email.

Summer starts in the bowl.

Warmer weather means longer walks, more fetch, more time outside. Your dog's energy needs go up, and so does the demand on their nutrition.

Freeze-dried raw keeps up. Real meat, real organs, real produce - all preserved at peak nutrition. No fillers slowing them down, no synthetic add-backs pretending to be food.

Whether you start with a bag of treats or go straight to a full recipe, everything we make is freeze-dried in our own facility in Indiana. Same process, same standards, same commitment to real food.

Lock in your dog's favorites for summer.

You already know what your dog loves. Now you can make sure it shows up on schedule, every time, without reordering.

Subscribe to any recipe or treat and save 15% on every delivery. You pick the frequency. You can pause, skip, or cancel anytime. No commitments, no fees.

Summer is the worst time to run out. Between trips, cookouts, and longer days outside, the last thing you need is to realize the treat bag is empty mid-walk. Set it up once and it just works.

Happy Mother's Day to every pet mom.

She walks them in the rain. She finds the best vet. She reads every ingredient label. She probably shares her pillow, too.

This Mother's Day, give the pet mom in your life something her dog will actually be excited about: real food, freeze-dried from whole ingredients, made in our facility in Indiana.

Our single-ingredient treats are the perfect gift. One ingredient, freeze-dried, ready to open and serve. Chicken Hearts, Minnows, Beef Liver - pick one or get all three.

Meet the recipe nobody else makes.

Most dog food uses the same three proteins: chicken, beef, turkey. If your dog has food sensitivities, that's a problem, because they've been exposed to those proteins their entire life.

Novel proteins like alligator give your dog something their system has never encountered. That means fewer reactions, less itching, better digestion. It's not exotic for the sake of it. It's functional.

Our Alligator Recipe is freeze-dried from whole alligator meat, organs, and bone, plus organic fruits and vegetables. Single protein source. No chicken, no beef, no common allergens. Made in our facility in Indiana, SQF Level II certified, and we've never had a recall.

If you've tried everything else and your dog is still scratching, this might be the answer.

Every treat we make.

We get asked all the time: "What treats do you have?" So here's the full lineup, all in one place.

Every treat is a single ingredient, freeze-dried in our facility in Indiana. No fillers, no additives, no synthetic anything. Open the bag and serve.

Chicken Hearts: Our most reordered treat. High protein, small enough to break for training. Dogs come back to these every single time.

Chicken Breast: Lean, clean, and easy to portion. A straightforward training reward that works for dogs of any size.

Beef Liver: Nutrient-dense with a strong natural aroma. High-value reward that gets attention during training sessions.

Duck Liver: Rich, novel protein option. Great for dogs who need variety or have sensitivities to more common proteins.

Minnows: Whole freeze-dried fish. Packed with omega-3s for coat and skin health. Dogs love the smell (you might not).

Every one of these is made the same way, in the same facility, with the same SQF Level II food safety standards. Ten years, zero recalls.